Marketing with Stories: Spotlight on Andrea Parness, CPA

Have you heard the buzz about “Story Selling” or using the power of marketing with stories to attract more high-quality clients to your firm?

Is it worth the effort?

Join us in this quick interview with one of our elite members, Andrea Parness, CPA of A. Parness Company to learn how she has been applying what we cover together in the All Access Pass live online monthly sessions.

Grab a cup of coffee and in less than 10 minutes (7:45 to be exact) learn how she has used success stories in her practice to, among other things, remove downward price pressure and spread the word about her services.

There's a bonus tip in this interview about what Andrea is doing to build her referral partner network as well. Did you catch that?

What can you do to build success and attract top quality clients to your firm?

Take what you can from Andrea's experience and try to apply it to your situation on your own. Or, you could do what Andrea has done and join us for the next All Access Pass live training and coaching session and ascend the Leading Edge Ladder for yourself.

What? You don't have your copy of our proven success map – the Leading Edge Ladder?  Then download your copy here. (It's free)

Have you used stories in your marketing yet? What results have you seen so far?

How Can We Compete Against Outsourced Accounting and Automated Bookkeeping?

The way in which many small businesses are getting their bookkeeping and accounting done is changing. With the convenience of online technology and the Internet making the world a smaller place, you may find yourself feeling like this colleague. He emailed me asking how can we compete…

“I received an email from an Indian-based company offering all things accounting / bookkeeping via internet at £6 per hour. So as we are going more and more automated and not requiring to live local to clients, how can I compete?”

Continue reading “How Can We Compete Against Outsourced Accounting and Automated Bookkeeping?”

Advisory Service Packages: What Do They Include?

Have you been trying to move toward that highly exalted ideal of ‘Trusted Advisor' and come up with advisory service packages to attract more clients?

If you've felt stuck and not sure exactly how to do this, you're not alone.  Embracing change amid the disruptive changes in our profession is not easy.

In fact, this is the question that was asked in one of our All Access Pass member meetings recently. Here's a 3-minute video clip where you can listen in. It may spark some ideas on where to begin when you want to create truly effective advisory service packages that will distinguish your practice from the competition.

Advisory Service Packages Notes:

Member Question: What Would You Include in an Advisory Service Package?

Continue reading “Advisory Service Packages: What Do They Include?”

The Future of Accounting is Now!

If you're thinking that automation and artificial intelligence (AI) in the accounting field is a long way off, think again.

In this quick 3-minute video Martin Bissett shares what the top accounting firms in the world are doing now, and how that will affect your accounting or bookkeeping practice in the near future.

Are you ready?

Get all the details for the free live webinar class:

From Striving to Thriving

The Simple Success Blueprint for Making the Transition
to a Consultative Accounting or Bookkeeping Practice

Video Summary

Martin attended the Digital Accounting Forums where the top Accounting firms from around the world gather annually, along with the global accounting professional networks.

The information shared at these forums are what smaller accounting firms will be facing within two to three years. Major changes are in play now.

Continue reading “The Future of Accounting is Now!”

New Online Class – From Striving to Thriving

Have you been feeling push-back from prospective new clients who don't want to pay your fees? Have you been trying to figure out HOW to make that elusive transition from trusted accountant or bookkeeper to ‘trusted advisor' so you can stop working so hard?

Then this announcement is for you!

We've just opened registration for a brand new LIVE online class that we'll be holding next Thursday, October 18th, and we'd love to have you
join us!

“From Striving to Thriving”
The Simple Success Blueprint for Making the Transition to a Consultative Accounting or Bookkeeping Practice

Save your Spot Here

In this LIVE, interactive session we'll cover…

  • How to make the leap to a more lucrative accounting or bookkeeping business
  • Identify the major roadblocks to achieving the growth you're after
  • Your step-by-step blueprint for making the move to advisory services
  • Case studies of other accountants and bookkeepers who have made the change and seen fast results
  • … and much more!

Mark your calendar now and reserve your spot on the free live session.

DATE: Thursday, October 18th
TIME: 11:00 am Eastern (New York)

Get all the details and reserve your spot while you're thinking about it now.
Register Now

Don't miss out on this no-fluff session that will give you the blueprint you need to accelerate your practice growth BEFORE the end the year!